NYC PRIDE GRAND MARSHAL PEPPERMINT NAMES GLAAD AND ADVOCATES FOR TRANS EQUALITY AS HER OFFICIAL CHARITABLE PARTNERS, ANNOUNCES LAUNCH OF “PRIDE & POWER” INITIATIVE

Initiative will mobilize LGBTQ communities and allies around voter engagement, trans equality, housing protections, and community action throughout Pride Month

NEW YORK, NEW YORK – TUESDAY, JUNE 16, 2026 – Actress and cultural commentator, Peppermint, who's also been named as Grand Marshal for the 2026 NYC Pride March, has announced that GLAAD and Advocates for Trans Equality (A4TE) will serve as her official charitable partners for this year’s Pride season and the organizations she will march alongside during the NYC Pride March. The announcement was made last week locally on FOX5 New York, and nationally on NBC News Now with Joe Fryer.

Learn more at the Pride & Power info site HERE

As part of the partnership, Peppermint is also announcing the launch of the Pride & Power Initiative, a collaborative campaign designed to transform Pride Month into a season of action — mobilizing LGBTQ communities and allies around voter engagement, trans equality, housing protections, storytelling, and civic participation at a pivotal moment for transgender rights and LGBTQ visibility nationwide.

The initiative will amplify advocacy efforts already underway at GLAAD and A4TE while creating new opportunities for public engagement through digital campaigns, educational resources, social activations, voter outreach, and Pride Month programming.

Quote from Peppermint:

"Pride isn't just something we attend — it's something we do. It's how we show up for each other, how we protect our communities, and how we fight for a future where every LGBTQ person can live openly, safely, and joyfully. That's why I'm so excited to partner with GLAAD and Advocates for Trans Equality. Pride & Power is about turning our visibility into action and reminding people that our voices, our stories, and our votes have power."

Through the initiative, GLAAD and A4TE will spotlight:

  • Voter registration and civic engagement efforts ahead of the 2026 midterm elections
  • Public education surrounding proposed rollbacks to federal housing protections impacting transgender people
  • Awareness campaigns around attacks targeting transgender youth, healthcare access, and participation in public life
  • Storytelling and media initiatives designed to increase understanding and visibility of transgender lives

GLAAD’s President and CEO, Sarah Kate Ellis (she/her), said:

"Peppermint has brought invaluable insight and innovation to our organization's programs and strategic vision. Her unwavering commitment to uplifting the most marginalized members of the LGBTQ community and to using her voice for good makes her beyond deserving of this honor. We are exceedingly grateful to Peppermint for the generosity of her time and spirit. GLAAD is proud to have her support in continuing our shared mission of accelerating acceptance for all LGBTQ people, especially trans Americans, during Pride and always."

For more information, visit the Pride & Power info site HERE.

Peppermint Media Kit:

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PEPPERMINT
Actress, Performer, Cultural Force
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Morrison Media Group (MMG) is an impact communications studio founded by Emmy-winning journalist and cultural strategist Tony Morrison. Specializing in brand storytelling, strategic campaigns, live content production, and talent-driven campaigns, MMG is a strategy house that helps clients activate with purpose and visibility. With a focus on social impact, representation, and audience connection, MMG builds stories that move people across industries, platforms, and movements.